What does it take to create an absolute planet-people-animal friendly fashion brand?
Just two textile scientists with a passion to drive change and courage to put their savings on line!
We left our cosy jobs, moved continents, travelled 19,000 kilometers of an entire country.
We have been working for 2.5 years to create 100% plant-based ethical fashion brand.
It's 2021
We were working as textile scientists in the US. Our work involved technical applications in textile processing.
Last 7-8 years, we had been trying to clean up the polluting fashion processes from inside. It never felt enough.
Something was amiss...
July 2022
A decision was made. Lives were packed in 13 odd bags, possessions sold, and we booked one-way ticket from the US to India.
After a grand welcome in the home country, started the research to create the cleanest fashion supply chain: 100% Plant-Based!
6 months later, the impact still didn't feel enough...
We borrowed a family car and started a journey across India. 19,000 kilometers, 20 states and 200+ cities later we built a family of 150+ generational artisans and grassroot clusters across India.
The idea of Jiwya took form:
100% Plant-Based Fashion, that empowers hundreds of grassroot clusters by imbibing authentic artisanal work in our final products.
9 December 2023 - Now
We soft-launched Jiwya's website.
We curated Jiwya's exhibit- named Suvem and received a wonderous response. It reinforced our belief that people want to buy slow fashion, handmade quality and conscious apparel.
A lot is happening behind the curtains.
Beautiful designs, bespoke collections and a complete vertical integration of our 100% Plant-Based zero-waste production is solidifying.
Keep an eye for bio-circular fashion as we launch very soon.
If the story inspired you, get in touch!