
Slow fashion: Leading the way to a sustainable future
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The fast fashion idea of “today’s trend is tomorrow’s trash” is causing serious harm to the planet. Fast fashion refers to the rapid production of cheap clothing that mimics runway trends and meets consumer demands quickly. They’re usually mass produced and made of polyester and other synthetic materials which leave behind a huge carbon footprint.
It’s designed to be bought and discarded quickly, representing a fashion economy that runs on fleeting trends, unethical labour practices and a heavy environmental cost. With around over 100 billion new garments being made every year, every discarded outfit and rushed stitch leaves behind a trail of waste. It’s high time we slow down and shift to a sustainable fashion economy.
The need to press the brake on fast fashion
(Unsplash, Francis Le Nguyen)
The fashion industry is the second largest polluter worldwide and is responsible for 1.2 million metric tons of CO2 every year accounting for 10% of total global emissions. With 87% of materials ending up in landfills, fast fashion thrives on overproduction, mass consumption, and a cycle that prioritises speed and low cost over sustainability.
The average person today buys 60% more pieces of clothing than they did 15 years ago but only keeps them for half as long. This throwaway mindset has led us to celebrate fast fashion without realizing the environmental cost we pay in the long run. Its impact on climate change signals the dire need for a change.
Slow fashion: A step towards a greener future
The Neela Ruffled Top by Jiwya
Slow fashion is a thoughtful approach to clothing that prioritizes quality, sustainability, and ethical practices. It promotes a shift towards conscious consumerism by opting for timeless pieces that last longer and don’t harm the planet. It encourages a mindful consumption mindset where we proudly own a sustainable wardrobe with fewer pieces we appreciate and don’t feel the desire to run behind trends.
The slow fashion movement is an opportunity for eco-chic consumers to express themselves better while still caring for the planet.
Key principles of slow fashion
The Mogra Halter Neck Gown by Jiwya
Quality over Quantity
Slow fashion values classic designs and encourages a mindset of less is more. Slow fashion brands craft high-quality, durable clothing rather than mass producing a huge quantity of clothes that affect the planet and people involved.
Ethical Production
From fair wages to safe working conditions, slow fashion values every hand involved in the making of a product. It emphasizes transparency and fair practices throughout the supply chain.
Sustainability First
Many times, using natural, organic and low-impact materials, slow fashion avoids the depletion of limited natural resources and avoids harmful chemicals that pollute ecosystems. It also promotes a circular fashion economy that involves repair and reusing clothes and upcycling them responsibly.
Thoughtful Consumption
Slow fashion aims to shift the way we approach fashion by inspiring consumers to opt for fewer pieces that align with their personal style and buy from fashion brands that speak your values.
Slow Fashion at Jiwya
At Jiwya, our ethos is simple: create less but better, using materials that do not harm a soul on this planet. We work with 100% plant-based materials, create bespoke designs that are manufactured in-house, in our zero-waste and handmade supply chain. As a sustainable slow fashion brand, Jiwya is a testament to plant-based luxury fashion that brings generational Indian textile arts to a global stage.
We invite you to join the slow fashion revolution with us where every purchase is a conscious step towards a greener future for fashion.